Imported from Italy, the name L’Erbolario brings to mind the ancient term “erborare”, meaning to gather herbs in the fields, in order to study their beneficial properties. This is what the family of Franco Bergamaschi, the founder of L’Erbolario, did together with his wife, Daniela Villa, who is a biologist and cosmetologist. The starting point for their activities were family recipes, tested and improved by experiments, research and distillation. This led, in 1978, to the opening of La Premiata Erboristeria Artigiana L’Erbolario, with the aim of manufacturing natural, plant-based cosmetics which were valid and effective. As the years passed, the scientific research became more meticulous, more extensive and rigorous, using the valuable contribution of the fathers of Italian phytocosmetics, including Professor Gianni Proserpio. It has, in fact, always been part of L’Erbolario philosophy to consider as essential the alliance between the precious knowledge of the past and the undeniable conquests of the future, between traditional phytotherapy and modern cosmetology.